Partner with Your Competition with Chris Pomerleau and Collin Schwartz
Unlike single-family investing, multifamily is a team sport, and developing successful partnerships is a proven way to scale a portfolio. There are so many skills involved from finding deals, analyzing deals, making offers, managing renovations, and property management. It’s critical to build a great team and that starts with an ideal partner. But how do you find a great partner? There are various ways to find the perfect alliance, but an interesting approach is to partner with your competition. This is exactly what Chris Pomerleau and Collin Schwartz did.
After Chris and Collin found themselves competing on the same properties, they decided to sit down and see if joining the same team would create a winning partnership. Together, they launched Park Ave Capital which invests in multifamily properties in the heartland of America. Their focus markets include Omaha, Tulsa, Sioux Falls, and Kansas City.
Chris has a background in law and served in the military. Collin created his own property management company after getting his start in retail. Together, they bring a complementary set of skills to find, renovate, and manage properties. They have a portfolio with over 700 units under management and continue to grow.
In this episode, we discuss best practices for forming and running a partnership, insights on the Omaha market and what makes it unique, the challenges of building a winning culture as a property management firm, and comparing the pros and cons of running an in-house PM company to utilizing a third party property manager.
Partner: 1 Question Marketing Survey for New Event
Key Insights on Partnering with Your Competition
Both live in Omaha Nebraska, Chris was in the military and practicing law; Collin started a PM firm
They invest in Sioux Falls, Tulsa, and Omaha with 700 units under management
Competed on deals and then decided to partner
Found themselves replicating tasks early in the partnership
Splitting roles and profits in a partnership
One key solution for partnerships: constant deal flow
It’s important to just figure out who is doing what
Omaha falls in line with opportunities in the Midwest - less appreciation, less volatility
Less competition from larger institutions and syndications, ability to find mom and pop owners where there is a value-add opportunity
Omaha was ranked as one of the top 5 markets during COVID by YARDI for rental increase
First National Bank, Union-Pacific Railroad, and Mutual of Omaha are stable employers
Property management is difficult until you set up systems and get a good team
Take care of your residents, employees, and contractors
Collin only focuses on managing their own assets in Omaha
Third-Party Property Management vs. In-House Property Management
Partner: Download our Sample Deal Package
Using the agent’s pro forma to analyze a property and not including enough reserves
Most Recommended Book:
Shoe Dog by Phil Knight
The Compound Effect by Darren Hardy
Waking up early, journaling, writing down goals
Wish I Knew When I Was Starting Out:
Don’t do everything yourself and think bigger
Best Place to Grab a Bite:
Contact Chris and Collin: