Only 37% of US consumers trust the brands they buy. That means 63% make a purchase and just hope it works out. But why do so few consumers trust the brands they buy? And more importantly, how can you get clients to trust you and choose your product or services over the competition?
This goes deeper than simply telling people they can trust you or even highlighting your expertise. Building trust takes time and there is a proven approach that delivers results. To learn more about gaining clients through building trust, we spoke to Stace Caseria, a marketing and communications specialist.
Stace is the founder of Trust Deep Branding Agency and an award-winning branding expert with 20 years of experience. He focuses on creating long-term loyalty between businesses and individuals built on deep trust. He got his start at MAD Magazine and has created communications and strategy for Realty Mogul, Bose, Delta, Panasonic, Vail Resorts and others.
Stace breaks down how your branding should be a representation of your goals and values. He also shares how real estate investors and business owners can develop deep trust with clients. In addition, he talks about developing a messaging strategy and leveraging social media to get your message in front of consumers.
Listen Here:
Building Deep Trust with Clients
The founding of his agency Trust Deep
The benefits of treating your tenants as customers
A lot of real estate investors see their tenants as a necessary evil, I look at them as customers.
How landlords are changing how they do business due to COVID19
Strengthening the tenant-landlord relationship
A little bit about Stace’s agency, Trust Deep
There are three levels to every relationship: People know you, people like you, and people trust you.
Understanding the four parts of The Trust Dynamic and how to use it to build trust between you and your customers/clients
Credibility
Track Record
Empathy
Alignment of Interest
Everything you do as an organization is an extension of your brand.
How to build a vision for your business, which is the foundation of your brand
How to begin to build your brand (hint: It starts with understanding your customers and their needs)
Tips on what social platforms to use depends on who you are trying to reach
Don’t like social media? Here are other ways to market your business and connect with your customers/clients
Nobody needs marketing or branding if you're only selling to your friends and family.
The real estate investing deals Stace is looking for today
Bullseye Round
Apparent Failure: I’ve procrastinated on things that needed to get done, and I’m still learning how to better respect time.
Digital Resource:
Rent-o-Meter (rent comps)
Most Recommended Book:
Further Faster (Bill Flynn)
Daily Habit:
Think through my long term vision of the next 15 years
Current Curiosity:
Always curious about people
Wish I Knew When I Was Starting Out:
Buy more houses and take more chances
Best Place to Grab a Bite in Boston, MA:
Fugakyu Sushi
Get in Touch with Stace: