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  • Writer's pictureJohn Casmon

From Miss Singapore to a Soul Rich Woman with Genecia Alluora, Episode 161

Growing up with little money, Genecia Alluora started working at an early age as a dancer and instructor. After being bullied in school, she found her path as a pageant model, and ultimately became Miss Singapore. That experience helped her become an image consultant, as well as launching a cafe chain before creating Soul Rich Woman.

She focuses on helping women in Southeast Asia to go from offline to online on their journey to become fabulous, free and financially independent. In this episode, we talk about the importance of building an online business, how she discovered her magic wand and why she decided to help many other women.

Key Insights

  • Based in Singapore, Founder of Soul Rich Woman

  • Launched an image consultancy business but wanted to stop exchanging time for money

  • In 2012, focused on creating an online business and crossed $1MM in her first year

  • Creates a “magic wand” to empower women to deliver star power, create a glow (irresistible offer) and develop magic funnels

  • Anyone can be an author, but being a best-selling author provides credibility

  • To serve people at the highest level, you must sell without selling

  • Genecia turned to pageant modeling as a way to overcome bullying

  • Key lesson: pageant coach showed her the cost of value exchange

  • If your heart is not full and overflowing with love, how can you build your business?

  • Best tip to grow your business: find a mentor to kick your ass!

  • Instant podcast leader and instant book author

Bull’s Eye Tips:


Apparent Failure:

Every failure is not a problem

Most Recommended Book:

Rich Woman by Kim Kiyosaki

Most Recommended Digital/Mobile Resource:



Daily Habit:

Quiet time

Wish I Knew When I Was Starting Out:

More mentors that can guide her

Wish I Knew 12 Months Ago:

How Netflix model can grow your business

Advice for Young, Driven College Student:

Explore more internships

Current Curiosity:

How women are growing by using their voices

Connect with Genecia:

Leave us a review and rating on Apple Podcasts or Spotify. Be sure to check out more info at

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