With no credibility, Allison raised money from a private investor for her first deal. How? First, she had a strong business plan based on her deep market knowledge. Second, she was professional, using the proper lingo and a professional investment sheet. Though she’s only 25, she’s built an impressive portfolio and is now helping other real estate investors find investors through social media and content platforms. Learn why Allison insists that you must intimately know your market and have a granular investing strategy to find your ideal clients.
Key Market Insights
• Trained sales teams for the largest currency exchange in the world • Took a desk job in Colorado, but felt it was an insane asylum, with padded gray walls • 9 months later bought first investment property with no experience and no track record • How did she convince a private investor to invest with her? Strong business plan, deep market knowledge and a professional presentation • Allison pin pointed two zip codes, close to downtown • Rented a single family house by the room to young professionals • Knew the lingo and had a professional investment sheet, knew how to talk to investors • 9 year old Allison became a pet-sitter for chickens, dogs, donkeys and horses in Eastern Colorado • Launched Luo Media, a marketing agency that brands and creates experts out of private equity firms • 506c Reg D Funds can do any marketing, but only accept accredited investors – allows you to market as much as you want through digital, social • Most fund leaders need strategy and help to raise capital • Her team puts together the marketing plan, managing the content and posts • Content engagement strategy: Use the walkie-talkie approach vs. paper airplane approach • Two main target audiences: 1. Small or new private equity funds, 2. Thought leaders • Creates passive income through content relative streams • Most small businesses fail because you don’t know your market well enough • Who is your avatar (ideal target user)? • Biggest problem for most people is over targeting and not being specific enough • Created two different podcasts that will launch soon: You Don’t Know Self-Storage, You Don’t Know Real Estate • Denver is a frying pan in the middle of the summer, rent prices have leveled off a little bit • Wage growth and higher paying jobs has slowed down rent increases, but population is still growing
Bull’s Eye Tips:
Winning Your Market: Know it better than you know any member of your family, study until the info repeats itself and then study enough until you find something that contradicts it
Tracking Market Changes: 2-7pm ritual each Sunday to read periodicals 12-20 newsletter, books, and take copious notes
Daily Habit: Daily routine, before I get up, grab ipad and write down goals and visions every day twice a day
Rich Dad’s Cashflow Quadrant by Robert Kiyosaki
You Don’t Know Self Storage (coming soon)
You Don’t Know Real Estate (coming soon)
Best Business Books:
Anything You Want by Derek Sivers
"Study the market until the info repeats itself and then study enough until you find something that contradicts it"
"Denver is a frying pan in the middle of the summer, rent prices have leveled off a little bit due to a slow down in wage growth"
"Have goals so big, your problems pale in comparison"
"No business plan survives first contact with customers"
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